In other words, acting like a personal shopping assistant while that customer is in the comfort of their own home (or office, or traveling on a train – who knows!). Organizing those like-minded customers into groups is how you build buyer profiles. Collecting customer data gives businesses a powerful opportunity to engage with customers in a way that most brands don’t. 80% of shoppers are more likely to buy from a company that offers personalized … The job of personalization systems is to predict what the visitor is looking for on that page and then choose the most relevant content for her. Whether it’s through product recommendations based on past searches, notifications for price drops on items recently selected or a happy birthday email to our existing customers to let them know we’re thinking of them; we believe in the power of personalisation. (Mailchimp)  1 out of 4 B2B buyers sends out their orders using a mobile device. Personalisation in cart abandonment emails induces higher customer engagement rates and reduces cart abandonment rates by 10%-30%. For instance, if you notice a group of customers have a higher conversion rate when they’re recommended a product from a quiz, you can send an invite for other like-minded customers to take your online quiz, too. Before we talk about its effectiveness, we need to explain what eCommerce personalization actually is. Enterprise personalization software is typically complicated, expensive, and possibly overkill for a majority of eCommerce companies. eCommerce personalization refers to the process of delivering a personal and custom experience on online stores by dynamically showing product recommendations, content, and specific offers based on a user’s browsing behavior, previous actions, demographics, purchase history, and other data. Take a look at the stats that prove the benefits of eCommerce personalization: 80% of shoppers are more likely to buy from a company that offers personalized experiences. I know I just listed a ton of stats, but do you see the importance of personalization? This is so they only receive content they’re actually interested in. Simple: many businesses don’t have a customer data platform or data collection methods in order to offer advanced personalization. Shopify, Magento, WooCommerce, Prestashop compatible. Lastly, eCommerce stores should extend their personalization efforts beyond their site. Personalization is quickly becoming a massive trend in online marketing and especially important in e-commerce. Let me tell you how you can use your data for personalization next. Any ecommerce business, no matter the industry, can benefit from an online quiz. This number was at 1.32 billion in 2014 and is estimated to reach 2.14 billion by 2021. Marketers see an average increase of 20% in sales when using personalised experiences. This record-breaking shopping weekend shows that ecommerce is resilient and more important than ever. (DMA) This helps them connect with your brand and become regular customers. While the personalization stats above are eye-opening on their own, the trends are ever-changing, and that’s why we’ve compiled addition personalization statistics to help you better your email personalization game. Read the Black Friday Cyber Monday 2020 insights for ecommerce marketers. Ecommerce Facts, Quotes & Statistics that Will Blow Your Mind Guest Author 22 February 2020. Personalization is the future of online shopping. Top Global Ecommerce Markets. First, let me tell you about the two data types: qualitative and quantitative data. 80% of shoppers are more likely to buy from a … This type of data can range from how often one of your products is purchased, how many customers say they have oily skin or even how often a product is abandoned in a shopping cart. 59% of online shoppers believe it’s easier to find more interesting products on personalized online stores. Seeing these patterns can help you make better predictions about how you should position your products, where you should market them and where you should focus more of your company resources. Prospect more profitable audiences and improve your messaging, 4. It’s that simple. (, Personalisation in cart abandonment emails induces higher customer engagement rates and reduces cart abandonment rates by 10%-30%. Check out these ecommerce personalization stats: 87% of U.S. customers are willing to have various details of their activity tracked in exchange for more personalized rewards and brand experiences. An increasing number of B2C marketers want to master personalization. and making sure you meet (and exceed!) That’s why we decided to take a look at the real benefits of email personalisation next and how it’s gone from being a consumer demand to a consumer expectation. (Retailing Today, 2014) Mobile commerce makes up 30% of all U.S. ecommerce. Discovering this segment of store visitors gave them an opportunity to create an false lash educational campaign directed just to those who didn’t have experience with false lashes before. Discover the highest performing retention strategies - Improving retention by just 5 % can lift ecommerce by... Is personalized this helps them connect with your customers today, and brand trends out there buyer. 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